Book Information

For more information or ordering, visit www.AuthorHouse.com or by calling 888.519.2121 (Toll Free).
ISBN: 1410725936 for Hardcover.

In The Formula you will learn:

How to neutralize your competition and Build Competitive Advantage.
Why companies become stagnant: it is called hitting The Barrier of Complexity…read about it and understand it.
Why performance measurements developed from historical data are not only inaccurate and incomplete, but why those measurements actually increase cost.
The importance of having a system that aligns sales, operations, and pricing.
Why costing business using actual costs limits market share.
Why using Operating Ratio is misleading and limits growth.
Why Operating Ratio is past-based and is no longer effective in costing and profitability measurement.
Why Contribution Ratio is a superior and more effective measurement of profitability.
Why implementing a Customer Base Analysis Process is more important than the costing process.
Why the “Key Ratio” is the relationship of variable cost to revenue…not total cost to revenue.

Read What Some Clients Had To Say:

"The Formula will help you define the competitive position of the leadership in your organization and help you find the answer to a critical question... are your leaders past-based or future-based."
—GARY SASSER, PRESIDENT/CEO, AVERITT EXPRESS

"Whether in sports or business good competition brings out the best in people. This book presents a great game plan for either, as well as life in general."
—WAYNE SPAIN, COO, AVERITT EXPRESS

"The title of this book has been carefully chosen by the author. If any of us think that moving an LTL Carrier to elite performance does not include the elements of The Formula then we are badly mistaken. Ward Trucking Corp 103.5 Operating Ratio in 1989; 92.0 Operating Ratio in 2002, The Formula works!"
—DAVE WARD, PRESIDENT, WARD TRUCKING CORP.

Press Release >>